Roundup your supporters!

People that follow your campaign or organization online are already a major part of your base, but you need to give them an opportunity to do more than just visit your website or “like” your Facebook page.

Let them leverage their social networks for your campaign!

Everyone already has a social network.  The Internet just gives it better – and more viral – organization.  And Roundup gives you a way to leverage it!

What Is Roundup?

Roundup is a game-style engine for viral social marketing that runs on pre-existing social networks.  It’s a tool that helps you leverage your supporters’ social networks on behalf of your campaign, allows them to compete against each other in the process, and helps you reward activity.

It allows your supporters to: identify other supporters, automatically organize them into groups and communicate with them, and reward them for engaging in activity on your behalf.

It’s door-to-door campaigning online!

Remember, campaigns are fundamentally about three things: 1) Organization, 2) communications and 3) fundraising.  Roundup helps you leverage the viral power of social media (and the credibility of your supporters) to do all three.

(Click here and download a PDF to learn more!)

Social Media Means “Social Campaigning”

Social media is today’s “water cooler”…and you want to be in the discussion!
A strong social media campaign is increasingly critical to the success of any modern political or marketing campaign.   It can help a campaign to identify and mobilize supporters, persuade and shape a narrative, as well as raise money.

According to a Pew study, 22% of online adults used social networking to connect with political campaigns prior to the 2010 elections.  Roundup can help you take that to the next level.

A similar study found that Facebook’s users tend to be more politically engaged.  They’re more likely to vote, to attend rallies or meetings and to try to convince their friends to vote.

Roundup let’s them communicate and organize with each other on your behalf in the same place where many of them get their news.  That’s something that doesn’t happen with mail or television advertising.

Grow Your Campaign with Referrals

A referral from a trusted source solves your biggest marketing problem: access. 
Making connections with potential supporters is greatly enhanced by the quality of your referral – meaning that friends and family members are far more credible references than any advertising campaign!

Roundup solves the access problem by building potential supporter identification and referrals directly into the use of the application.

All messages on behalf of your campaign are delivered in a “social context”: from friends to friends!  In other words, it gives you “social proof” from their friends that your campaign is worthwhile.
In the age of social networking, “social proof” is the new marketing!

Hunt Where The Ducks Are!

According to a 2011 Pew study, 60% of all American adults (and 76% of Internet users) have a Facebook account – meaning that it’s not just young people anymore!

In fact, the average person now spends two hours per week on Facebook.  That means that your supporters (and potential supporters) are there!

Roundup lets you focus your online identification and organization efforts with any available geographic or demographic characteristic – down to the zip code level.  That means that ANY campaign can benefit!

Real Viral Impact

Viral loops have been called the most advanced direct marketing campaign strategy in the world today.  That’s because the potential number of connections grows exponentially in relation to the number of people in any network.

Since the average Facebook user has 130 friends, that means that every new supporter can help you grow your online support exponentially just by clicking a mouse!

Roundup makes it easy to encourage them to do just that – and put a viral strategy to work for you!

How Roundup Works

Roundup creates viral growth for your campaign by incorporating viral features into the function of the application.  Each new player begets more new players, just by using the application.
Once users grant permission to the application, it immediately encourages them to begin identifying potential supporters from among their friends.  A personal network is created, more invitations are sent, and more users join.

Benefits to the Game Sponsor:

• Target specific demographics and geographic areas
• Lets your supporters “crowd source” identifying other potential supporters from their own social networks
• Lets supporters identify other characteristics you may be interested in: (ex., potential volunteers, donors, etc.)
• Allows you to create “missions” for players to accomplish (such as identifying others, or messages for them to “share” with their network, or post to their wall)
• Identify the most active supporters
• Identify the most likely potential supporters – (and encourage players to recruit them!)
• Message all “players” as a group with “Game Updates”
• View reportage of all activity in your game network
• View demographic reportage of all players – and the extended social networks of all players – and conduct “missions” against those demographics!
• Automatically encourages players to invite potential supporters
• Automatically let’s a player’s friends know they are using the application
• Automatically notifies players when you have created a new “mission”, and reminds them about pending “missions”

Things a player can do:

• Identify potential supporters from within their social networks – automatically creating a private network for them within the game.
• View those in their own network and send personal messages (selectively or as a group)
• Send pre-approved messages (created by you) to their network
• Post pre-approved messages (created by you) to their “wall”, becoming visible to ALL their friends via their “news feed”
• Gain points for completing identifying supporters and completing “missions”
• Send game invitations to others not playing the game
• View and send messages to other identified supporters (with geographic filtering), encouraging them to become “friends” and network with others
• Vote on possible supporters identified by others
• View others by “score” and/or number of total votes…
• Game leader board indicating player scores, encouraging competition

Social Marketing Makes Cents (and Saves Dollars)!

Everywhere you read about how social media is changing things, and of course it’s changing campaigns too.

Most major campaigns now have custom applications that help them leverage their supporters on social media.  And more campaigns are making larger investments in social media marketing – from the national level, down to the local level.

With Roundup you can do the same – FOR LESS.

Viral social marketing campaigns run on a fraction of the cost of traditional marketing – and it’s the cheapest way to grow your audience!  Don’t get caught short!

Put Roundup to Work For You!

The average election is won or lost by less than 5% of the vote – Roundup gives you another tool to find that extra 5% and make it easier for people to support your campaign on their own terms, in a potentially viral environment.

Contact us about setting up a Roundup application for your campaign.  We can usually have you up and running in 24 hours or less!