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Use Facebook Ads for Pages to find new fans. Facebook Ads have three parts:

1. Title, Image and Body

Users can choose to click on the title, image or body of your ad and go directly to your Page to find more information about your business and further engage with your Page.

2. Friend Actions

Users will see friends who become a fan of your Page in their version of the ad. This increases the relevancy of your ad.

3. "Become a Fan" Link

Users can directly become a fan of your Facebook Page in the ad by clicking on the "Become a Fan" link. When a user does this within the ad it automatically creates a story on the user's profile page and possibly even in their friends' home page Highlights—generating free distribution for you.